Swarovski jewelry to give for Christmas 2025: the best-sellers that will be a hit

Every end of the year, Swarovski creations are among the most desired gifts. Sparkling crystals, festive gilding, sparkling hearts and iconic tennis bracelets: the Austrian house is once again signing a festive season dedicated to light.
In our stores and on social networks, certain models keep coming back to Santa's lists. These are the Swarovski Christmas bestsellers 2025, the jewelry that we are sure to be loved (and worn) well after the holidays.
The biggest Swarovski trends of the season
For this holiday season, three main areas are emerging in the Swarovski collections:
Warm golden
Ideal for brightening up winter outfits, gold is featured on bracelets, necklaces and earrings. Worn alone or stacked, it immediately brings a festive touch. It’s the perfect choice for a gift that stands out as soon as you open the box.
Tennis bracelets and crystal lines
The famous “tennis” style bracelets and lines of crystals remain essential. Timeless, easy to wear every day and in the evening, they are among the most requested models at the end of the year.
The glittering hearts
A romantic gift par excellence, the Swarovski crystal heart always has an effect at Christmas. As a bracelet, necklace or earrings, it remains a sure value for couples, family or friendship gifts.
The Swarovski bestsellers for Christmas 2025
Here is the selection of references that stand out as best end of year gifts. The table is designed to be practical: you can integrate product photos, and adapt the text according to the exact name of each model on your store.
| Photo | Ref. | Name of jewelry | Category | Gift idea |
|---|---|---|---|---|
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5733474 | Mesmera Attract hearts | Bracelet | One of the season's bestsellers, perfect as a main gift. |
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5518814 | Mesmera Attract hearts | Bracelet | A luminous classic, ideal for those who love timeless pieces. |
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5720505 | Tennis Una Angelic | Necklace | A very “holiday” piece of jewelry, perfect for sparkling on New Year’s Eve. |
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5733475 | Mesmera Attract hearts | Necklace |
Ideal for a symbolic gift, to be combined with a matching bracelet. |
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5517117 | Mesmera Attract Heart | Necklace | A great holiday favorite, easy to wear every day. |
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5677813 | Matrix Tennis | Bracelet | A safe bet for those who love elegant and refined style. |
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5730709 | Tennis Matrix | Bracelet | A bestseller to offer to those who love luminous jewelry. |
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5723300 | Stilla Attract trio | Earrings | Perfect to complete an ensemble or offer as a duo with a necklace. |
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5071173 | Tennis Una Angelic | Bracelet | A must-have in end-of-year gift boxes. |
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5682279 | Una Angelic | Bracelet | A highly requested model, perfect for crystal lovers. |
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5505469 | Tennis Una Angelic | Bracelet | Ideal for a chic gift, to wear alone or in accumulation. |
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5705450 | Imber | Bracelet | A very festive model, perfect for those who like to shine. |
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5705451 | Imber | Bracelet | An ideal alternative for those who prefer cooler tones. |
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5686637 | Una White | Earrings | Perfect as a “little attention” or to complete a box set. |
How to choose the right Swarovski jewelry to give as a gift?
For a successful Christmas gift, start from the person to whom you are giving it: do they like discreet or rather showy jewelry? Is she wearing more gold or silver? Does she prefer bracelets, necklaces, earrings?
The references above cover several styles: from very bright jewelry for special occasions to a more sober model to wear every day. You can also create your own set by combining two or three bestsellers from the list.
The advice Azuline
If you are hesitating between several models, opt for one tennis bracelet or a fine crystal necklace : these are the jewels which appear most often in the choice of gifts and which are easily worn, whatever the style.

















